Kingfisher Intranet

About us

Values

Improving lives through beautiful garden spaces (slogan).

Work with nature and act in a sustainable and socially responsible way.

Vision

To spread the joy of gardening by helping our customers to create beautiful garden spaces, no matter the budget or space.

Mission

We provide tailored personalised gardening services to help our customers create beautiful, affordable garden spaces. We use quality, sustainably sourced products and suppliers who share our beliefs.

We act in an ethical and socially responsible way, and continue to improve our products and services and reduce our environmental impact.

We recognise that our team is critical to our success and we are dedicated to employing the best people, who are passionate about our vision, and treating them as a valued family member.

We want every customer who enters our store to enjoy the beauty of nature and leave feeling inspired.

Company overview

Kingfisher Garden Centre was established in 2001 by Dan O’Donnell. Dan grew up on a farm in country Victoria and loved to help his grandparents in their garden and fruit orchard. This fostered his love for gardening and land management.

After secondary school, Dan completed a double degree in landscaping and sustainability. He then worked for a variety of companies across Australia managing several major landscaping projects.

In 2000, Dan took a year off from his hectic work schedule to travel with friends around Australia. It was on this trip that the seed of an idea for a full-service garden centre was born. Dan recognised a gap for quality, yet affordable garden solutions for people on a range of budgets and with limited spaces. He saw how gardens enhanced peoples’ lives and wanted to spread his passion for gardening and sustainability.

The first Kingfisher Garden Centre opened in Fairfield, Victoria, and was such a success, the company quickly established another in South Morang, Victoria. In 2009, the company opened in Kenmore, Queensland, and in Willoughby, NSW, in 2011.

Kingfisher Garden Centre continues to flourish, with plans to open another store in NSW within the next year.

Strategic goals

Expand into Western Australia by establishing another centre in Perth in 20XX.
Take advantage of economies of scale and increase efficiencies across the stores by improving communication, HR systems, streamlining purchasing and improving customer management systems by 20XX.
Be the number one garden and lifestyle centre on the east coast by 20XX.
Identify and successfully implement innovation ideas that bring benefits to the business and our stakeholders.
To continue to be recognised as a leader in sustainable practices and champion new sustainability initiatives and technology.
To increase net profit by 10% annually.
To improve existing and establish new supplier relationships with other innovative companies.
To continue to learn and adopt current best practices.
To develop leadership abilities and potential of the team to support expansion and growth strategies.